If customers are grouped according to their reasons for purchasing a product, this is known as
A) geographic segmentation.
B) demographic segmentation.
C) psychographic segmentation.
D) benefit segmentation.
Correct Answer:
Verified
Q131: A competitive advantage
A) differentiates a company from
Q132: Which of the following is not a
Q133: Separating customers into groups with similar needs
Q134: If customers are grouped by zip code,
Q135: If customers are grouped by age, sex,
Q137: If teenagers who buy tennis shoes are
Q138: If a company identifies a small group
Q139: Grouping customers based on lifestyle is known
Q140: In order for your business to succeed,
Q141: A competitive advantage must be sustainable. This
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