Separating customers into groups with similar needs is known as
A) determining your competitive advantage.
B) market segmentation.
C) differentiating the company.
D) a marketing objective.

Name: Separating customers into groups with similar needs is known as A) determining your competitive advantage. B) market segmentation. C) differentiating the company. D) a marketing objective.
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Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into distinct groups of consumers with similar needs and wants.

Separating Customers into Groups with Similar Needs Is Known as