Which statement best describes the appropriateness of the following product claim in a sales letter? "Viruscan is the best virus defense product available.It offers the most sophisticated and comprehensive protection for your data."
A)The passage is appropriate, since the receiver will likely assume the comparison is with all others, even though research results are not offered.
B)The passage is appropriate, since it provides vital comparative information while sparing the receiver of unnecessary and boring details.
C)The passage is inappropriate, since the sender has no ethical right to compare his/her product with others.
D)The passage is inappropriate unless it is followed up with facts about the comparison.

Question

Quizplus · Accepted Answer

The product claim makes a comparison with other virus defense products, but does not provide any facts or evidence to support this claim. Therefore, it is inappropriate unless it is followed up with facts about the comparison. It is important for the sender to provide evidence or research results to support their claim when making comparisons with other products.

Which Statement Best Describes the Appropriateness of the Following Product