Ken is preparing a persuasive message to business owners in his community.Before he writes his message he should try to understand what characteristics these owners have in common,such as the goals and educational status.

Question

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Understanding the characteristics of the audience is an important step in preparing a persuasive message, as it helps the speaker tailor their message to appeal to their audience. By understanding what goals and educational background these business owners share, Ken can create a message that speaks directly to their needs and interests.

Ken Is Preparing a Persuasive Message to Business Owners in His