The issue of validity in content analysis:
A) is a major limitation
B) is easily satisfied
C) applies only to cause and effect
D) is unimportant

Question

Quizplus · Accepted Answer

Validity in content analysis is a significant concern because it pertains to whether the analysis truly measures or reflects the concept that researchers aim to investigate. Ensuring validity is crucial for the credibility and applicability of the findings.

The Issue of Validity in Content Analysis