Content analysis can be used to:
A) avoid sampling problems
B) test hypotheses
C) avoid problems of internal validity
D) simplify problems of analysis

Question

Quizplus · Accepted Answer

Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e., text). It allows researchers to quantify and analyze the presence, meanings and relationships of such certain words, themes, or concepts. It can be used to test hypotheses when the hypotheses are about these textual characteristics. The other options (avoiding sampling problems, avoiding problems of internal validity, simplifying problems of analysis) are not directly achieved through content analysis.

Content Analysis Can Be Used To