Uses and Gratifications theorists believe that audiences frequently are duped and unaware of the influence of the media.

Name: Uses and Gratifications theorists believe that audiences frequently are duped and unaware of the influence of the media.
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Uses and Gratifications theory suggests that audiences are active participants in the media consumption process, choosing media sources and content based on their own needs and desires, rather than being passively influenced or duped by the media.

Uses and Gratifications Theorists Believe That Audiences Frequently Are Duped