Vincent listens to the traffic report on his car radio when he is stuck in rush hour traffic. This is an example of activeness.

Question

Quizplus · Accepted Answer

Activeness in media use refers to the audience's active engagement in selecting and interpreting media content based on personal needs and interests. Listening to a traffic report while stuck in traffic is a passive activity, as it's a situational necessity rather than an active choice for entertainment or information seeking.

Vincent Listens to the Traffic Report on His Car Radio