Question 1

In most jurisdictions, unique laws and regulations apply when your social media involves children. In Canada, the protection is specified in:

Accepted Answer

In Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) is the federal privacy law for private-sector organizations. It sets out the ground rules for how businesses must handle personal information in the course of their commercial activity, including the personal information of children.

Question 2

Whenever the words "electronic address" are used in the context of social media messages, it includes:

Accepted Answer

An electronic address in the context of social media messages includes both an electronic mail address and an instant messaging account, as these are digital means of communication.

Question 3

All of the following statements concerning privacy should be exercised by users of social media EXCEPT:

Accepted Answer

Trusting everyone on social media can lead to privacy breaches and misuse of personal information. It's important to be cautious about who has access to your personal data.

Question 4

_____ involves associating keywords with your content to make it searchable so that other users can locate it and interact with it.

Accepted Answer

Tagging involves associating keywords with content to make it searchable, allowing users to locate and interact with it.

Question 5

When content (such as a YouTube video) instantly spreads online from its origins to nearly every corner of the world, it is considered to have:

Accepted Answer

The term "gone viral" is used to describe content that spreads rapidly online, reaching a wide audience across different platforms and regions.

Question 6

Going viral is in keeping with the psychological concept of:

Accepted Answer

Schadenfreude refers to the experience of pleasure, joy, or self-satisfaction that comes from learning of or witnessing the troubles, failures, or humiliation of another. Going viral often involves content that people find amusing, shocking, or relatable, sometimes at the expense of others, which can evoke feelings of schadenfreude among viewers.

Question 7

A situation in which a traditional brand faces an online storm that can quite literally damage the value of its brand overnight is called:

Accepted Answer

A "Brandstorm" refers to a situation where a brand faces a sudden and intense online backlash or controversy that can harm its reputation and value.

Question 8

Social media participants differ from those of traditional media because:

Accepted Answer

Social media allows users to have more control over the content they consume, often bypassing traditional media producers, unlike traditional media where content is created and distributed to a passive audience.

Question 9

SEO is an acronym for:

Accepted Answer

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Question 10

Some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Suggested good practice(s) is (are):

Accepted Answer

All of the options listed (A, B, C) are suggested good practices to avoid unethical SEO tactics. Being cautious of unsolicited SEO offers, guarantees of #1 rankings, and secretive companies are all recommended to protect against manipulative SEO strategies.

Question 11

The first step of an SEO project is to:

Accepted Answer

The first step in an SEO project typically involves conducting an initial website audit analysis to understand the current state of the website, identify SEO strengths and weaknesses, and determine areas for improvement.

Question 12

When messages, offers, or promotions come from the company to the consumer in some form, this is an example of a(n):

Accepted Answer

Direct message is the correct term for when communications such as offers or promotions are sent from a company directly to consumers. This can include emails, text messages, direct mail, and other forms of direct communication aimed at engaging the consumer directly.

Question 13

What other people said or did with products became more important with the arrival of the social web, and consumers began to seek out _____ sources of information

Accepted Answer

The answer of What other people said or did with...

Question 14

What are purpose-built sites (or forums or groups) designed to meet a specific need?

Accepted Answer

Micro-markets are designed to meet specific needs, focusing on a niche audience or purpose, unlike broader platforms or markets.

Question 15

Making sure your brand and advertising messages are coherent and consistent is called:

Accepted Answer

Media transparency ensures that a brand's advertising messages are coherent and consistent across all platforms, maintaining trust and clarity in communication with the audience.

Question 16

Which of the following is not a benefit of social computing in new ways?

Accepted Answer

The answer of Which of the following is not a...

Question 17

According to the text, what should Ford North America have done to improve their customer feedback site in the early stages?

Accepted Answer

Ford North America should have let their loyal customers come to their rescue to improve their customer feedback site in the early stages.

Question 18

As the definition of social media develops, what is one underlying element?

Accepted Answer

The underlying element of social media is the intersection of technology, social interaction, and information sharing. This definition encompasses the broad range of platforms and technologies that facilitate digital communication and content exchange among users.

Question 19

In social media, what type of marketing has become important for advertisers?

Accepted Answer

The answer of In social media, what type of marketing...

Question 20

What are some of the concerns related to the limit of social media transparencies?

Accepted Answer

The concerns related to the limit of social media transparencies include making it illegal for employers to monitor or capture the social media conversations of their employees, accepting government monitoring of social media, and allowing employers to use against an employee what is contained in the employee's social network profile. These issues highlight the balance between privacy rights and the interests of employers and governments.

Quiz 8: Web 2.0, Social Media, and Online Trends