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Old'n'New (ON) is a well-established manufacturing company that produces vintage furniture. ON has used direct labor hours as the basis for allocating company-wide overhead for many years. However, given recent investments in manufacturing technologies, management feels that ABC costing would perhaps provide a more accurate assessment of the true price of the goods produced. The following costs have been accumulated and corresponding drivers measured:
Additionally, the following information is available relative to production levels:
-In addition to evaluating costs, ON's management wants to evaluate the overall profitability of its customers. Below is an analysis of several of ON's customers, their purchasing habits, and related costs:
Chairs are sold for $250 each, and tables are sold for $850 each. The materials required for a chair are $15, and for a table are $50. Direct labor is paid at a rate of $15/hour.
Under the old costing method (using direct labor hours to allocate company-wide overhead), which customer would have been considered the most profitable?
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