A general manager knows his/her yield management program has achieved its objectives when the ratio of Rate Realized: Rate Potential is one or higher.

Question

Quizplus · Accepted Answer

When the ratio of Rate Realized to Rate Potential is one or higher, it indicates that the yield management program is effectively maximizing revenue by achieving or exceeding the potential rate, thus meeting its objectives.

A General Manager Knows His/her Yield Management Program Has Achieved