Yield management was initially introduced by the hotel industry in the late 1960s. The rapid development of yield management technology, however, is attributed to the airlines because they had the financial resources to implement this capital-intensive investment.

Question

Quizplus · Accepted Answer

Yield management, also known as revenue management, was initially introduced by the airline industry, particularly by American Airlines in the early 1980s, as a way to maximize revenue from seat sales. The hotel industry adopted these principles later.

Yield Management Was Initially Introduced by the Hotel Industry in the Late