Debbie is preparing a business proposal for a new local art studio and store, called The Craft Collective. To describe the business, she wrote that her store would be a place where local artists could display and sell their pieces for a small fee. Since she wants to attract people who live in her community, she plans to hold monthly gallery shows with food and drinks to provide a sense of community among the artists and the locals. She believes that these events will encourage members of the community to buy unique artworks for their homes and offices. Which element of a business proposal does this scenario best describe?
A) a brief marketing plan
B) an executive summary
C) a human resources requirement
D) a business description
E) a competitive analysis

Question

Quizplus · Accepted Answer

This scenario best describes a brief marketing plan, which should describe the business or product, identify the target market and develop a strategy for appealing to it, justify the proposed location, describe how the new business will be promoted, provide a rationale for the pricing strategy, and select a name for the business.

Debbie Is Preparing a Business Proposal for a New Local