Bethany is developing a business proposal for a new vegetarian frozen foods brand. Her business description should include all of the following EXCEPT
A) an overview of the frozen vegetarian foods she wants to produce.
B) her vision for the proposed frozen vegetarian foods.
C) a reason that these frozen vegetarian foods should be produced.
D) a strategy for appealing to her target market.
E) a rationale for why she believes her business will succeed.

Question

Quizplus · Accepted Answer

Bethany's business description should consist of an overview of the frozen vegetarian foods she wants to produce. This includes developing a mission (reason for existence; overall purpose of the firm) and a rationale for why she believes this business will be a success. This description should relay her vision for the proposed product.

Bethany Is Developing a Business Proposal for a New Vegetarian