Which statement is NOT a way marketers can use digital media to learn about consumers?
A) They can conduct mail, telephone, or personal interviews.
B) They can use Twitter and Facebook as substitutes for focus groups.
C) They can use social networking sites to gather useful information about consumers.
D) They can use social networking sites to determine consumer preferences.
E) They can conduct online surveys.

Question

Quizplus · Accepted Answer

Marketing research and information systems can use digital media and social networking sites to gather useful information about consumers and their preferences. Sites such as Twitter and Facebook can be good substitutes for focus groups. Online surveys can serve as alternatives to mail, telephone, or personal interviews.

Which Statement Is NOT a Way Marketers Can Use Digital