Prime Computers is a company that sells computers and software. The company has a website that allows customers to post comments about the computers and software it sells. Why is it important for this company to encourage customer feedback?
A) Consumers are more likely to say positive things about companies that value their opinions.
B) Negative consumer feedback can actually attract more customer interest in the product.
C) Most online shoppers will only buy products if they can voice their opinions about them after the purchase.
D) Allowing consumer feedback makes it less likely that consumers will provide their feedback.
E) Most online shoppers search the Internet for ratings and reviews before making major purchase decisions.
Correct Answer:
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