Which statement is true of how Facebook is being used in marketing?
A) While marketers can't directly interact with customers via Facebook, they can use it to find out what customers need and want.
B) Facebook provides marketers with low-cost publicity.
C) Marketers can create boosted posts on Facebook to develop advertisements and target potential customers.
D) If marketers select "like" on potential customers' Facebook pages, they can advertise directly to those people.
E) Marketers usually create private profiles and invite only their target customers to create a sense of exclusivity.

Question

Quizplus · Accepted Answer

Many marketers are turning to Facebook to market products, interact with consumers, and gain free publicity. Boosted posts, one of the features Facebook has to offer businesses, allow companies to develop an advertisement quickly from a post on their timelines, select the people who they would like the advertisement to target, and select the budget they want to spend. Boosted posts appear higher up in the News Feeds of the advertisement's target market.

Which Statement Is True of How Facebook Is Being Used