From a marketing perspective, social media will be most effective if it
A) is included in both the corporate and marketing strategy.
B) does not try to monitor competitors in the target market.
C) is developed separately from the marketing plan.
D) does not try to influence consumer behavior.
E) is used for information purposes rather than for relationship building.

Question

Quizplus · Accepted Answer

Social media should be included in both the corporate and marketing strategy. It should be a part of the firm's marketing plan and implementation efforts. Social media can be used to monitor target market competitors and understand the social and economic environment as a whole. Marketing should be focused on relationship building and social media can influence consumer behavior and deliver value to the firm.

From a Marketing Perspective, Social Media Will Be Most Effective