Digital media differs from conventional marketing techniques in that digital media
A) make customer communications faster and interactive.
B) limit a company's reach to new target markets.
C) limit marketers from utilizing new resources.
D) make communication more complex and expensive.
E) limit consumers' access to information.

Question

Quizplus · Accepted Answer

While digital marketing shares some similarities with conventional marketing techniques, a few valuable differences stand out. First, digital media make customer communications faster and interactive. Second, digital media help companies reach new target markets more easily, affordably, and quickly than ever before. Finally, digital media help marketers utilize new resources in seeking out and communicating with customers.

Digital Media Differs from Conventional Marketing Techniques in That Digital