Richard is the manager of a local book store. The store has two assistant managers. There is a regional manager, a provincial manager, a Chief Operating Officer (COO) and a Chief Executive Officer (CEO) above him. Answer the following questions.
a) What level of manager is Richard? Explain.
b) Is Richard a line or a staff manager? Explain.
c) Is Richard a general or a functional manager? Explain.
d) Explain Richard's role within the context of the upside-down pyramid view of an organization.
e) Describe what Richard's day may be like?
f) Describe how Richard will use the managerial skills in his job. Which of these skills is the most important?
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