Question 1

_____ is a technique used to improve customer relationship management (CRM) systems by identifying,storing,and disseminating information facts about how to perform tasks.
A) Supply chain management
B) Collaborative filtering
C) Collaborative forecasting
D) Knowledge management

Accepted Answer

Knowledge management involves capturing, organizing, and storing knowledge and expertise within an organization. This information can then be used to improve customer relationship management systems by providing employees with access to a centralized database of information on how to perform tasks and solve problems.

Question 2

In the context of e-marketplaces,a company can purchase a(n) _____ package that might include services from different vendors,but the e-distributor coordinates them into one package for customers.
A) enterprise resource planning
B) online auctions
C) maintenance, repair, and operations
D) electronic data interchange

Accepted Answer

The answer of In the context of e-marketplaces,a company can...

Question 3

Marketing strategies in a customer relationship management (CRM) system focus on:
A) long-term relationships with customers.
B) transactions with customers.
C) organizing contacts with business partners.
D) procurement and order processing.

Accepted Answer

Marketing strategies in a customer relationship management system focus on building and maintaining long-term relationships with customers. This involves understanding their needs and preferences, providing personalized experiences, and nurturing their loyalty to the brand. Transactions, organizing contacts with business partners, and procurement/order processing are important aspects of CRM but not the primary focus of marketing strategies.

Question 4

In the context of Internet-enabled supply chain management (SCM),handling returned goods and out-of-stock notifications to customers is a part of _____ activities.
A) order processing
B) customer service
C) production scheduling
D) inventory management

Accepted Answer

The answer of In the context of Internet-enabled supply chain...

Question 5

In the context of Internet-enabled supply chain management (SCM) system activities,providing real- time stock information and replenishing stock quickly is a part of _____.
A) customer service
B) production scheduling
C) procurement
D) inventory management

Accepted Answer

Real-time stock information and quick replenishment of stock are both related to inventory management, which is responsible for ensuring that adequate stock is available at all times to meet demand.

Question 6

The customer relationship management (CRM) feature known as _____ is used to automate e-mail,call logs and campaign management.
A) salesforce automation
B) Web-based CRM
C) survey management
D) on-premise CRM

Accepted Answer

The answer of The customer relationship management (CRM) feature known...

Question 7

An online auction is based on the _____ business model of e-commerce.
A) merchant
B) infomediary
C) brokerage
D) subscription

Accepted Answer

An online auction is based on the brokerage business model of e-commerce, where the platform acts as a mediator between buyers and sellers and earns a commission for each transaction made.

Question 8

E-commerce sites use _____ to send notifications on new products and services.
A) Web portals
B) e-mail
C) intranets
D) data mining tools

Accepted Answer

E-commerce sites commonly use email to notify customers of new products and services as it is a direct and effective way of communication with customers. Web portals, intranets, and data mining tools may also be used by some e-commerce sites for different purposes, but they are not typically utilized for sending notifications to customers about new products and services.

Question 9

_____ is a search for specific information or patterns,using input from multiple business partners and data sources.
A) Personalization
B) Customization
C) Collaborative filtering
D) Collaborative forecasting

Accepted Answer

Collaborative filtering is a process of filtering or searching for specific information or patterns, using inputs from multiple business partners and data sources. It is a technique of personalized recommendation systems in which an algorithm predicts patterns based on the behavior of a larger community. Personalization and customization are related concepts, but they focus on tailoring experiences to individual customers rather than leveraging aggregated data from multiple sources. Collaborative forecasting is a process of combining inputs from different departments or stakeholders to estimate future demand or sales.

Question 10

In a(n) _____,companies invite sellers to submit bids for products and services.
A) reverse auction
B) English auction
C) Dutch auction
D) first-price auction

Accepted Answer

In a reverse auction, buyers (in this case companies) invite sellers to submit bids for products and services. The seller with the lowest bid typically wins the auction, as opposed to traditional auctions where the seller with the highest bid wins. This format is commonly used in procurement, where companies are looking to purchase products or services from external vendors at the best possible price.

Question 11

Using _____ requires gathering a lot of information about customers' preferences and shopping patterns,and some customers get impatient with answering long surveys about their preferences.
A) cybersquatting
B) customization
C) personalization
D) replication

Accepted Answer

Personalization requires gathering a lot of information about customers' preferences and shopping patterns in order to offer customized experiences. Some customers may become impatient with answering long surveys or providing personal information, which can be a challenge for businesses implementing personalization strategies.

Question 12

_____ help businesses maintain a competitive edge in the supply chain by solving time-constraint problems for international trade and making it possible to conduct business around the clock.
A) E-checks
B) E-marketplaces
C) E-procurements
D) E-wallets

Accepted Answer

E-marketplaces provide a platform for businesses to conduct international trade around the clock, solving time-constraint problems and enabling them to stay competitive in the supply chain. E-checks, e-procurements, and e-wallets may also have benefits for businesses, but they do not specifically address the issue of time-constraints and supply chain competitiveness.

Question 13

_____ are effective in tracking and analyzing customers' buying patterns,which help businesses meet customers' needs.
A) Web portals
B) Data-mining tools
C) Extranets
D) E-commerce sites

Accepted Answer

Data-mining tools are specifically designed to track and analyze customers' buying patterns, making them the most effective choice for helping businesses meet customers' needs. Web portals, extranets, and e-commerce sites may provide some customer data, but they do not have the same level of analytical capabilities as data-mining tools.

Question 14

One drawback of collaborative filtering (CF) is that:
A) it does not work well for a single product category.
B) it needs a large sample of users and content to work well.
C) it can accept inputs from only one data source at a time.
D) it is not useful for making recommendations across related as well as unrelated categories.

Accepted Answer

Collaborative filtering algorithms rely on user behavior data to make recommendations. Therefore, they require a large sample of users and content to provide accurate recommendations. If the sample size is small, the predictions may not be reliable and personalized enough for users. The other options (A, C, and D) are not accurate because collaborative filtering can handle multiple categories, multiple sources of data, and is not limited to a single product category.

Question 15

_____ help determine the price of goods and services when there is no set price in the marketplace.
A) Bargains
B) Auctions
C) Barters
D) Crawlers

Accepted Answer

Auctions help determine the price of goods and services by allowing buyers to bid, thus establishing a market-driven price when there is no set price.

Question 16

In the context of Internet-enabled supply chain management (SCM) system activities,coordinating just-in-time (JIT) inventory programs with vendors and suppliers is a part of _____.
A) production scheduling
B) procurement
C) inventory management
D) order processing

Accepted Answer

The answer of In the context of Internet-enabled supply chain...

Question 17

_____ CRM is one of the approaches used for implementing customer relationship management (CRM) applications that is often used by organizations with an established IT infrastructure,and is implemented much like any other IT system.
A) Collaborative
B) Reverse
C) Web-based
D) On-premise

Accepted Answer

On-premise CRM refers to a CRM application that is installed and runs on the organization's own servers, rather than being hosted in the cloud or accessed through a web browser. This approach is often preferred by organizations with an established IT infrastructure, as it allows them to maintain greater control over their data and customization options. On-premise CRM is implemented much like any other IT system, with the software being installed on the organization's own servers and then configured to meet their specific needs.

Question 18

_____ are common examples of e-marketplaces.
A) E-auctions
B) Internet service providers
C) E-distributors
D) Web-based CRMs

Accepted Answer

The answer of _____ are common examples of e-marketplaces.
A) E-auctions
B)...

Question 19

The main goal of a(n) _____ system is to improve services offered to consumers and use consumer contact information for targeted marketing.
A) integrated marketing communication
B) supply chain management
C) customer relationship management
D) enterprise resource planning

Accepted Answer

The main goal of a customer relationship management (CRM) system is to improve services offered to consumers and effectively use consumer contact information for targeted marketing. An integrated marketing communication system is focused on coordinating marketing efforts across various communication channels. Supply chain management and enterprise resource planning systems are focused on optimizing business operations and managing resources.

Question 20

A _____ market concentrates on coordinating a business process or function involving multiple vendors.
A) horizontal
B) vertical
C) diagonal
D) hierarchical

Accepted Answer

A horizontal market focuses on coordinating a business process or function that spans across multiple industries or vendors, rather than being specific to one industry.

Quiz 11: Enterprise Systems

_____ is a technique used to improve customer relationship management (CRM) systems by identifying,storing,and disseminating information facts about how to perform tasks.

In the context of e-marketplaces,a company can purchase a(n) _____ package that might include services from different vendors,but the e-distributor coordinates them into one package for customers.

Marketing strategies in a customer relationship management (CRM) system focus on:

In the context of Internet-enabled supply chain management (SCM) ,handling returned goods and out-of-stock notifications to customers is a part of _____ activities.

In the context of Internet-enabled supply chain management (SCM) system activities,providing real- time stock information and replenishing stock quickly is a part of _____.

The customer relationship management (CRM) feature known as _____ is used to automate e-mail,call logs and campaign management.

An online auction is based on the _____ business model of e-commerce.

E-commerce sites use _____ to send notifications on new products and services.

_____ is a search for specific information or patterns,using input from multiple business partners and data sources.

In a(n) _____,companies invite sellers to submit bids for products and services.

Using _____ requires gathering a lot of information about customers' preferences and shopping patterns,and some customers get impatient with answering long surveys about their preferences.

_____ help businesses maintain a competitive edge in the supply chain by solving time-constraint problems for international trade and making it possible to conduct business around the clock.

_____ are effective in tracking and analyzing customers' buying patterns,which help businesses meet customers' needs.

One drawback of collaborative filtering (CF) is that:

_____ help determine the price of goods and services when there is no set price in the marketplace.

In the context of Internet-enabled supply chain management (SCM) system activities,coordinating just-in-time (JIT) inventory programs with vendors and suppliers is a part of _____.

_____ CRM is one of the approaches used for implementing customer relationship management (CRM) applications that is often used by organizations with an established IT infrastructure,and is implemented much like any other IT system.

_____ are common examples of e-marketplaces.

The main goal of a(n) _____ system is to improve services offered to consumers and use consumer contact information for targeted marketing.

A _____ market concentrates on coordinating a business process or function involving multiple vendors.