The product life cycle concept suggests that
A) there is no such thing as a new product
B) sales of a product will continue to grow
C) profits will usually be higher than sales
D) both sales and profits will ultimately decline

Question

Quizplus · Accepted Answer

The product life cycle concept outlines that a product goes through various stages from introduction to growth, maturity, and eventually decline, implying that both sales and profits will ultimately decrease as the product becomes outdated or less in demand.

The Product Life Cycle Concept Suggests That