Which of the following is not a characteristic of a business that has adopted the marketing concept?
A) The marketing manager is a part of top management.
B) The cost of marketing is higher than in other businesses.
C) Marketing personnel work closely with other people in the business.
D) Success is based on customer satisfaction.

Question

Quizplus · Accepted Answer

The marketing concept focuses on understanding and meeting the needs and wants of customers, which does not inherently mean that the cost of marketing will be higher than in other businesses. Efficient and effective marketing can be achieved without necessarily incurring higher costs.

Which of the Following Is Not a Characteristic of a Business