By adding words to develop a reader benefit, you are likely to make a sentence wordy.
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Q26: Expectancy theory says that people try to
Q27: Research shows that most consumers are cynical
Q28: Maslow argues that human beings are motivated
Q29: Try to include 3-5 reader benefits with
Q30: Good reader benefits generally increase the chances
Q32: Reader benefits are unnecessary in messages to
Q33: Poor reader benefits are better than no
Q34: Reader benefits without you-attitude are doomed to
Q35: Avoid using you-attitude with reader benefits, as
Q36: Reader benefits are benefits or advantages that
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