You have to persuade a reluctant but photogenic customer to sign a release for using her image from a trade show in your company's upcoming magazine ad. Because you've only recently been hired by the company-and you're in an entry-level position-your BEST strategy for building credibility in your message is to
A) Exaggerate. After all, she doesn't yet know who you are.
B) Promise her that this will be her big break. If she's photogenic, chances are she's already looking for a decent opportunity.
C) Flatter her. Photogenic always people have big egos.
D) Be specific with your request. Choose language that provides details on why her participation is needed.
E) Use reverse psychology. For instance, point out her flaws so that she will want to prove to you she's photogenic.

Question

Quizplus · Accepted Answer

Being specific with your request and using detailed language to explain why her participation is needed helps build credibility by showing that you have a legitimate reason for the request and that you have thought through the details. This approach is professional and respectful, making it more likely to persuade the customer.

You Have to Persuade a Reluctant but Photogenic Customer to Sign