A primary purpose of a persuasive message is to have the reader act.
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Q4: For most situations, apply external pressure to
Q5: There are at least five basic short-term
Q6: Even though organizational cultures can differ, it's
Q7: Five basic short-term persuasive strategies exist.
Q8: All persuasive messages have a single purpose.
Q10: The best strategy for a persuasive message
Q11: A persuasive strategy that works in one
Q12: Different ethnic and national cultures may have
Q13: A directed subject line uses an implied
Q14: If you expect ready agreement, you can
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