Question 1

The Fairness Doctrine for news media is still enforced.

Accepted Answer

The Fairness Doctrine, which required broadcasters to present contrasting viewpoints on controversial issues of public importance, was abolished by the Federal Communications Commission (FCC) in 1987.

Question 2

Having editorial bias is considered illegal in print media.

Accepted Answer

Editorial bias is not illegal in print media; it is a reflection of the opinions and perspectives of the editors or publishers, which is protected under freedom of speech and press rights in many countries. However, there are ethical standards and sometimes regulatory guidelines that aim to ensure fairness and accuracy.

Question 3

Suggestion means presenting ideas or images in such a way as to reveal certain aspects or qualities and to conceal others.

Accepted Answer

Suggestion involves presenting ideas or images selectively to highlight certain aspects while deliberately downplaying or hiding others, influencing perception or decision-making.

Question 4

Advertisers commonly use product placement which involves increasing the amount of commercials on a given show.

Accepted Answer

Product placement involves incorporating products into the actual content or storyline of a show or movie, not increasing the number of commercials.

Question 5

The Gestalt principle states that social media platforms contribute to education.

Accepted Answer

The Gestalt principles are psychological theories that describe how humans perceive and organize visual information, not about the contribution of social media platforms to education.

Question 6

Suggestion is:
A) The framing of a televised image in an objective manner.
B) The process of injecting humorous words into an advertisement.
C) The process of presenting ideas or images in order to reveal certain ideas or qualities and to conceal others.
D) The use of projection to inform and persuade viewers.
E) Sarcasm.

Accepted Answer

Suggestion involves presenting ideas or images in a way that highlights certain aspects while downplaying or hiding others, making option C the correct definition.

Question 7

Sensationalism is used by the media in order to:
A) Excite and attract viewers.
B) Lead viewers away from the issue.
C) Educate viewers as to the increasing violence in our culture.
D) Create subliminal messages.
E) C and D above.

Accepted Answer

Sensationalism in the media is primarily used to excite and attract viewers or readers, often by presenting information in a way that is intended to provoke public interest or excitement, at the expense of accuracy.

Question 8

How does the text define the element of time for news broadcasts?
A) Whether a story is placed earlier or later in the broadcast.
B) How much time is devoted to a particular story?
C) The time between the story and the commercials.
D) A and B above.
E) All of the above.

Accepted Answer

The element of time for news broadcasts is defined by both the placement of a story in the broadcast (whether it is earlier or later) and how much time is devoted to that particular story.

Question 9

Which of the following is NOT an example from the text of how camera angles can be used to create suggestion in viewers' minds?
A) An angle in which viewers look down on the speaker may create the illusion that the speaker is insignificant.
B) An angle in which viewers are looking up to a speaker tends to create credibility.
C) An angle in which viewers are looking at the speaker's notes can make the speaker seem intellectual.
D) A side angle may make a speaker seem distant or insincere.

Accepted Answer

The correct answer is C because looking at a speaker's notes through the camera does not directly suggest that the speaker seems intellectual. Camera angles typically influence perceptions of power, credibility, or emotional distance, rather than intellectual capacity.

Question 10

Which of the following is not an example of a technique used in televised suggestion?
A) The selection of issues
B) The use of time
C) The use of reification
D) The nonverbal element of clothing
E) Use of language

Accepted Answer

Reification is not a technique used in televised suggestion. It refers to the conceptual process of making something abstract more concrete or real, which doesn't directly relate to the strategies employed in television to influence or suggest ideas to viewers. Techniques in televised suggestion typically involve the deliberate choice of topics (selection of issues), manipulation of presentation time, the strategic use of language, and the nonverbal cues such as clothing to influence perception and convey specific messages.

Question 11

Matching
-When a particular viewpoint is taken in editorials or reflected in the selection of guests on a televised talk show.
A) Fairness Doctrine
B) Framing
C) Bias
D) Gestalt Principle
E) Subliminal Persuasion

Accepted Answer

Bias refers to a particular preference or point of view that is personal, rather than scientific, which can be reflected in media through editorials or guest selection.

Question 12

Matching
-Techniques used to persuade people, for example, to buy a product or see a particular film.
A) Fairness Doctrine
B) Framing
C) Bias
D) Gestalt Principle
E) Subliminal Persuasion

Accepted Answer

Subliminal persuasion involves using subtle or hidden messages to influence people's decisions or behaviors, often used in advertising to encourage people to buy products or watch films.

Question 13

Matching
-An explanation for how our minds strive toward congruence and completion of information.
A) Fairness Doctrine
B) Framing
C) Bias
D) Gestalt Principle
E) Subliminal Persuasion

Accepted Answer

The Gestalt Principle refers to the idea that our minds perceive objects as whole rather than as the sum of their parts. This principle explains how we strive toward congruence and completion of information, as we naturally fill in gaps to perceive a unified whole.

Question 14

Matching
-A policy whereby broadcasters must allow equal time for all sides of an issue.
A) Fairness Doctrine
B) Framing
C) Bias
D) Gestalt Principle
E) Subliminal Persuasion

Accepted Answer

The Fairness Doctrine was a policy in the United States that required the holders of broadcast licenses to present controversial issues of public importance and to do so in a manner that was, in the FCC's view, honest, equitable, and balanced. This policy, which was introduced in 1949 and eliminated in 1987, aimed to ensure that all sides of an issue were given equal time on air.

Question 15

Matching
-The use of techniques by some journalists, photographers, and broadcasters to create a particular impression or narrative about reality.
A) Fairness Doctrine
B) Framing
C) Bias
D) Gestalt Principle
E) Subliminal Persuasion

Accepted Answer

Framing refers to the way media and journalists structure and present information to shape perceptions or narratives.

Question 16

What is suggestion? Define and give an example of personal or professional suggestion.

Accepted Answer

The answer of What is suggestion? Define and give an...

Question 17

How is sensationalism used by the media? Why is it used?

Accepted Answer

The answer of How is sensationalism used by the media?...

Question 18

Who has the power to decide which stories are profiled on a news broadcast? How does the selection of issues affect the audience?

Accepted Answer

The answer of Who has the power to decide which...

Question 19

How does a television network determine whether they are attracting a large audience? Why is it important to prove that the audience for a given program is large?

Accepted Answer

The answer of How does a television network determine whether...

Question 20

How does the element of time influence television viewers? Give an example.

Accepted Answer

The answer of How does the element of time influence...

Quiz 8: Suggestion in Media

The Fairness Doctrine for news media is still enforced.

Having editorial bias is considered illegal in print media.

Suggestion means presenting ideas or images in such a way as to reveal certain aspects or qualities and to conceal others.

Advertisers commonly use product placement which involves increasing the amount of commercials on a given show.

The Gestalt principle states that social media platforms contribute to education.

Suggestion is:

Sensationalism is used by the media in order to:

How does the text define the element of time for news broadcasts?

Which of the following is NOT an example from the text of how camera angles can be used to create suggestion in viewers' minds?

Which of the following is not an example of a technique used in televised suggestion?

Matching -When a particular viewpoint is taken in editorials or reflected in the selection of guests on a televised talk show.

Matching -Techniques used to persuade people, for example, to buy a product or see a particular film.

Matching -An explanation for how our minds strive toward congruence and completion of information.

Matching -A policy whereby broadcasters must allow equal time for all sides of an issue.

Matching -The use of techniques by some journalists, photographers, and broadcasters to create a particular impression or narrative about reality.

What is suggestion? Define and give an example of personal or professional suggestion.

How is sensationalism used by the media? Why is it used?

Who has the power to decide which stories are profiled on a news broadcast? How does the selection of issues affect the audience?

How does a television network determine whether they are attracting a large audience? Why is it important to prove that the audience for a given program is large?

How does the element of time influence television viewers? Give an example.