One of five principal goals for a sales presentation is to ________.
A) fulfill the customer's need for affiliation
B) enable evaluation of product alternatives
C) build impersonal relationships with customers
D) build product interest
E) agree on a price

Question

Quizplus · Accepted Answer

Building product interest is one of the principal goals of a sales presentation. This means that the salesperson should focus on highlighting the unique features and benefits of the product to generate interest in the customer.

One of Five Principal Goals for a Sales Presentation Is