P&G often shows ads of people using its products, such as a family using a Swiffer to pick up dog hair. This approach to advertising execution is called ________.
A) mood/affect
B) humor
C) slice of life
D) demonstration
E) lifestyle

Question

Quizplus · Accepted Answer

The approach of showing people using the product in their daily life routine is known as a slice of life. It helps the audience to relate to the product and understand how it can solve their problems.

P&G Often Shows Ads of People Using Its Products, Such