
Amelia is the marketing manager at a cafe in Charleston, and is responsible for deciding the price of dishes included on the cafe's menu. The chef of the cafe introduced a new dish, which was initially priced at $20 by Amelia, but she increased its price slowly over a period of 6 months. In this scenario, Amelia utilized a ________ strategy.
A) penetration pricing
B) price skimming
C) target ROI
D) competitor-based pricing
E) value pricing
Correct Answer:
Verified
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Q18: To set an exact price for goods
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Q20: Since a product's price tends to be
Q21: When a firm's objective is to gain
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Q26: _ is a critical component that plays
Q27: A strategy of _ addresses the objective
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