When a firm's objective is to gain as much market share as possible, a likely pricing strategy is ________, sometimes also referred to as pricing for maximum marketing share.
A) penetration pricing
B) price skimming
C) target ROI
D) competitor-based pricing
E) value pricing

Question

Quizplus · Accepted Answer

Penetration pricing is a pricing strategy in which a firm sets a low initial price for its product or service in order to attract customers and gain a larger market share. This strategy is often used when a company's objective is to gain as much market share as possible.

When a Firm's Objective Is to Gain as Much Market