The Symbian operating system came about from the cobranding effort of Nokia, Ericsson, Sony, Panasonic, Siemens, and Samsung. They license Symbian to a number of wireless manufacturers including LG and Fujitsu. Which of the following types of cobranding relationships does this exemplify?
A) partnering with a variety of third-party financial institutions
B) bringing multiple companies together to form a new branded product
C) retailers sharing the same retail location
D) combining two of a company's own products
E) merging with the industry leader

Question

Quizplus · Accepted Answer

This exemplifies cobranding through bringing multiple companies together to form a new branded product. The six companies mentioned worked together to create and license the Symbian operating system, which is a new product that is marketed under a single brand name.

The Symbian Operating System Came About from the Cobranding Effort