Super-Mart decides to create its own brand of personal care products. It enters into an agreement with a large manufacturer of this type of product to supply Super-Mart with the products that will carry its newly formed brand's name. This is an example of ________ branding.
A) family
B) store
C) stand-alone
D) co-
E) national

Question

Quizplus · Accepted Answer

This is an example of store branding, where a retailer creates its own brand that it sells exclusively in its stores, often manufactured by a third party but sold under the retailer's brand name.

Super-Mart Decides to Create Its Own Brand of Personal Care