The essential marketing objective in the growth phase of the product life cycle (PLC) is to ________.
A) build trial of the product
B) build public relations for the product
C) build trial followed by loyalty
D) differentiate the product from those of new competitors
E) create market awareness for the product

Question

Quizplus · Accepted Answer

In the growth phase of the product life cycle, the primary marketing objective is to differentiate the product from those of new competitors. This phase is characterized by rapid market expansion, and differentiation helps in establishing a strong market position as competition increases.

The Essential Marketing Objective in the Growth Phase of the Product