The objective in the introduction phase of the product life cycle (PLC) is to ________.
A) differentiate the product from those of new competitors, promoting rapid expansion
B) transition the product from high growth to sales stability
C) build market awareness for the product leading to trial purchase
D) determine the future of the product
E) develop product development strategies

Question

Quizplus · Accepted Answer

The introduction phase of the product life cycle is focused on building market awareness and generating trial purchases for the product. The objective is to establish the product in the market and create demand for it among potential customers. Differentiating the product and developing new strategies come in the later stages of the PLC, after the product has gained traction in the market. Transitioning to sales stability and determining the future of the product are also objectives of the later stages of the PLC.

The Objective in the Introduction Phase of the Product Life