When a company tries to constantly develop the "next new thing," it is trying to establish ________ leadership as a source of differentiation.
A) service
B) image
C) price
D) personnel
E) innovative

Question

Quizplus · Accepted Answer

When a company tries to constantly develop the "next new thing," it is trying to establish innovative leadership. This means that the company is striving to differentiate itself from competitors by creating and introducing new and innovative products or services.

When a Company Tries to Constantly Develop the "Next New