Which of the following statements is TRUE of repositioning?
A) It involves targeting a large portion of a small market.
B) It involves understanding the marketing mix approach necessary to change present consumer perceptions of the product.
C) It is popularly called a focus strategy or a niche strategy.
D) It involves developing different value offerings for different targeted segments.
E) It advocates that firms should direct energy and resources into establishing a learning relationship with each customer.

Question

Quizplus · Accepted Answer

Repositioning involves changing consumer perceptions of the product, and requires an understanding of the marketing mix approach to achieve this goal. Option A is incorrect as it refers to targeting a small portion of a large market, which is the opposite of a niche strategy. Option C refers to a different marketing strategy. Option D is incorrect as it refers to multi-segment targeting, which is different from repositioning. Option E refers to relationship marketing, which is also different from repositioning.

Which of the Following Statements Is TRUE of Repositioning