Taking a dashboard approach to marketing metrics goes a long way toward enabling successful marketing planning. However, several potential pitfalls exist in its execution, such as ________.
A) very little reliance on "inside-out" measurement
B) too few tactical metrics
C) forgetting to market the dashboard internally
D) not utilizing the approach to create marketing plans
E) too much strategic insight

Question

Quizplus · Accepted Answer

Forgetting to market the dashboard internally can lead to a lack of buy-in from key stakeholders and ultimately hinder effective decision-making. The other options listed are not necessarily pitfalls of taking a dashboard approach to marketing metrics.

Taking a Dashboard Approach to Marketing Metrics Goes a Long