An approach using ________ analytics involves determining the optimal level of marketing-relevant factors for a specific context by considering how adjusting their levels in varying ways will impact different marketing outcomes.
A) descriptive
B) predictive
C) prescriptive
D) diagnostic
E) determinant

Question

Quizplus · Accepted Answer

Prescriptive analytics involves recommending the best course of action by considering various factors and their impact on outcomes. In this case, determining the optimal level of marketing-relevant factors for a specific context involves prescribing the best levels of those factors to achieve desired marketing outcomes.

An Approach Using ________ Analytics Involves Determining the Optimal Level