One part of a marketing plan should identify what to do if things go wrong. This section is called ________ planning.
A) contingency
B) strategic
C) operational
D) action
E) tactical

Question

Quizplus · Accepted Answer

Contingency planning involves identifying potential problems or challenges that could arise and creating a plan of action to address them if they do occur. It is important to have a contingency plan in place to minimize the impact of unexpected events on a marketing campaign or initiative. Strategic planning involves setting long-term goals and developing strategies to achieve them. Operational planning involves identifying the specific steps required to implement a strategy. Action planning involves identifying specific tasks and timelines for completing them. Tactical planning involves the detailed planning required to implement specific aspects of a marketing campaign or initiative. While all of these types of planning may be included in a marketing plan, contingency planning specifically addresses how to handle unexpected challenges.

One Part of a Marketing Plan Should Identify What to Do