In a marketing plan, every strategy must include an implementation element. These are sometimes called ________.
A) strategic plans
B) marketing metrics
C) value propositions
D) action plans
E) marketing channels

Question

Quizplus · Accepted Answer

Implementation elements are specific action plans that outline the steps necessary to deliver on a strategy. They provide a roadmap for executing a strategy and achieving marketing goals. Therefore, the best choice would be D, action plans.

In a Marketing Plan, Every Strategy Must Include an Implementation