In the context of Customer Relationship Management (CRM),social media means that the vendor loses control of the customer relationship.

Question

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Social media allows customers to share their experiences and opinions about a vendor's products or services publicly, which can impact the vendor's reputation and relationship with the customer. The vendor cannot control or censor these conversations, meaning they lose some control over the customer relationship. However, effective use of social media can also help vendors engage with customers and improve relationships.

In the Context of Customer Relationship Management (CRM),social Media Means