A business that selects a differentiation strategy would ________.
A) add cost to an activity provided it has a positive margin
B) provide essential functions at lowest costs
C) imitate rival companies' strategy and products
D) always try to price its products' higher than its competitors' products

Question

Quizplus · Accepted Answer

A differentiation strategy focuses on offering unique or differentiated products or services that stand out from the competition. This often involves adding cost to certain activities if they provide a unique or premium benefit to the customer. This allows the business to charge a premium price for their product or service.

A Business That Selects a Differentiation Strategy Would ________