Which of the following is a function of the customer management module of sales and marketing applications?
A)tracking product interests
B)recording individual sales projections
C)tracking variances over time
D)assessing market segments

Question

Quizplus · Accepted Answer

The customer management module of sales and marketing applications is responsible for managing interactions with customers, including tracking their product interests and preferences. This helps companies tailor their marketing and sales efforts to individual customers, improving the chances of making a sale. Recording individual sales projections and assessing market segments are more closely associated with sales forecasting and market research modules, respectively, while tracking variances over time is a broader business analytics function.

Which of the Following Is a Function of the Customer