Question 1

The combination of media used for advertising in a target market is

Accepted Answer

The combination of media used for advertising in a target market is referred to as the Media Mix. This term encompasses the various types of media channels, such as television, radio, print, and digital platforms, that are used together in a marketing strategy to reach the target audience effectively.

Question 2

Selection of most appropriate cost-effective medium in advertisement is

Accepted Answer

Media Selection involves choosing the most appropriate and cost-effective medium for advertising to reach the target audience effectively.

Quiz 3: Marketing and Promotion Mix

The combination of media used for advertising in a target market is

Selection of most appropriate cost-effective medium in advertisement is