Question 1

Which of the following aspects are of one to one marketing?
A)customer profile
B)mass production
C)mass distrubution
D)one way communication

Accepted Answer

One-to-one marketing focuses on tailoring marketing and sales efforts to individual customers, and a customer profile is essential for understanding and targeting specific needs and preferences.

Question 2

Which of the following aspects are of Mass marketing?
A)two way communication
B)customer profile
C)standard products
D)customised market offerings

Accepted Answer

Mass marketing focuses on producing and distributing standard products to a wide audience, rather than tailoring offerings to individual customer needs or preferences.

Question 3

_____ is the process of selling related, an added item to a customer.
A)cross selling
B)up selling
C)relationship marketing
D)database marketing

Accepted Answer

Cross-selling is the practice of selling an additional product or service to an existing customer. It is often used to provide the customer with something that complements their original purchase.

Question 4

Three strategies of Relationship marketing are get found, get followed and ____.
A)get paid
B)get loyalty
C)get potential consumers
D)get rewads

Accepted Answer

The answer of Three strategies of Relationship marketing are get...

Question 5

Three stages of consumer lifecycle are_______, customer retention and customer development.
A)customer acquisition
B)customer potential
C)customer research
D)customer profile

Accepted Answer

Customer acquisition is the first stage in the consumer lifecycle, followed by customer retention and customer development.

Quiz 1: Basics and Strategies of Direct Marketing

Which of the following aspects are of one to one marketing?

Which of the following aspects are of Mass marketing?

_____ is the process of selling related, an added item to a customer.

Three strategies of Relationship marketing are get found, get followed and ____.

Three stages of consumer lifecycle are_______, customer retention and customer development.