The _______framework was extensively used to support the direct marketing concept of the 1950s.
A)mass marketing
B)marketing mix
C)relation marketing
D)segmentation

Question

Quizplus · Accepted Answer

The marketing mix framework, often referred to as the 4Ps (Product, Price, Place, Promotion), was extensively used to support the direct marketing concept of the 1950s. It provided a foundational approach for marketers to effectively target their audience by considering these four key aspects of marketing strategy.

The _______Framework Was Extensively Used to Support the Direct Marketing