Question 1

Less involved consumer buying behavior in which customers perceive few difference between brands is called

Accepted Answer

Habitual Buying Behavior occurs when consumers perceive few differences between brands and thus often choose a product out of habit without much involvement or research.

Question 2

According to brand personality traits, 'sophistication' is concluded as brand being

Accepted Answer

Sophistication in brand personality traits often implies a sense of elegance, charm, and a higher social status, which aligns with being "Charming and Upper Class."

Question 3

Social class who rely on relatives for assistance in trouble times and economic support considered as

Accepted Answer

The working class is more likely to rely on relatives for assistance during troubled times and for economic support, as they often have fewer financial resources and savings compared to middle or upper classes. This reliance on a close-knit family or community network is a characteristic feature of working-class social dynamics.

Question 4

Well-known brand 'Apple' is related to brand personality trait of

Accepted Answer

The answer of Well-known brand 'Apple' is related to brand...

Question 5

In 'adoption process for new products', customer seek information in the

Accepted Answer

In the Interest Stage, customers actively seek information about the new product to learn more about its features and benefits.

Question 6

Mental process in which customer ends up as buyer of a new product is called

Accepted Answer

The adoption process is the mental process through which an individual passes from first hearing about an innovation to final adoption, ultimately becoming a buyer of the new product.

Question 7

In social class grouping, white and blue collar workers with average pay can be classified as

Accepted Answer

White and blue collar workers with average pay are typically classified as Middle Class, as they have stable jobs and income that allow for a standard living.

Question 8

According to research, there are four factors that influence consumer buyer behavior:

Accepted Answer

The answer of According to research, there are four factors...

Question 9

The psychological factors influencing consumer behavior are;

Accepted Answer

The answer of The psychological factors influencing consumer behavior are;
...

Question 10

Which of the following statements is not true?

Accepted Answer

The answer of Which of the following statements is not...

Question 11

The consumers' five steps of adopting a new product refer to which of the following?

Accepted Answer

The answer of The consumers' five steps of adopting a...

Question 12

Contactual reference groups are:

Accepted Answer

Contactual reference groups are those with which individuals have regular interaction and a certain level of closeness, such as family, friends, and coworkers. These groups significantly influence an individual's behavior and attitudes.

Question 13

The value-expressive influence of reference groups is:

Accepted Answer

Value-expressive influence occurs when an individual adopts a brand or product because it enhances their self-image or is associated with a desirable group. This influence is about expressing personal values and identity through the brands one chooses, often because of admiration for the users of the brand.

Question 14

Parental yielding is when:

Accepted Answer

Parental yielding occurs when a parent is influenced by a child's request and decides to 'surrender' or give in to the child's desires, often leading to the parent making a purchase or decision that they might not have made without the child's influence.

Question 15

Cultural capital is:

Accepted Answer

Cultural capital refers to the non-financial social assets that promote social mobility beyond economic means. Examples of cultural capital would include knowledge, skills, education, or any other advantages a person has which gives them a higher status in society, including what they have gained through upbringing and education.

Question 16

When companies try and create WOM around their brands, this is called:

Accepted Answer

Exogenous WOM refers to word-of-mouth that is initiated or influenced by the company itself, as opposed to naturally occurring or endogenous WOM.

Question 17

A teenager has lunch in McDonald's with her friends, even though she doesn't really like McDonald's and privately prefers to eat the food at Subway. This is an example of which of the following types of conformity?

Accepted Answer

The answer of A teenager has lunch in McDonald's with...

Question 18

According to the EC consumer behavior model, personal characteristics and environmental characteristics are classified as:

Accepted Answer

The answer of According to the EC consumer behavior model,...

Question 19

The major environmental variables influencing EC purchasing are:

Accepted Answer

The answer of The major environmental variables influencing EC purchasing...

Question 20

Pricing, technical support, and logistics support are several of the _______________ that can be controlled by EC vendors and sellers

Accepted Answer

The answer of Pricing, technical support, and logistics support are...

Quiz 7: Consumer Behavior and Electronic Commerce