Which of the following qualities that can be attributed to a person would not be considered a psychographic variable?
A)Willingness to try foods of other cultures
B)Ethnicity
C)Interest in art
D)Religion

Question

Quizplus · Accepted Answer

Ethnicity is not a psychographic factor. Psychographic factors are a person's likes, dislikes and beliefs, which are voluntary or chosen qualities. Ethnicity is not a chosen distinction. Targeted communication based on psychographic factors is employed in advertising most often, however, it is also used in other mass media, by interest groups, and political campaigns.

Which of the Following Qualities That Can Be Attributed to a Person