Which theory orders media according to their ability to convey the entirety of a message, including visual, written and auditory cues?
A)Media Content Theory
B)Communication Depth Theory
C)Media Richness Theory
D)Communication Content Theory

Question

Quizplus · Accepted Answer

Media Richness Theory evaluates media by their ability to convey all of the cues a sender makes during the transmission of a message. The theory also asserts that the more rich a message is, the more effective or informative it is. For example, a telephone conversation would not be considered as rich as video conferencing because a receiver cannot read the sender's facial expressions through a telephone.

Which Theory Orders Media According to Their Ability to Convey